These days, a “Free WiFi” sign is often reason enough for people to go through your door. But while growing your business requires more than just free internet for your customers, a stable guest network truly does have its benefits. Let’s explore some of them in this blog post.
First off, what does a guest network mean?
When you connect to FREE WiFi, it’s usually a separate WiFi network that the business provides for the customers. It allows the people behind the business to have a main network for their work operations while still being able to provide guests with a stable internet connection.
Here are a few reasons why you should consider having one for your business too, especially if you work in the hospitality industry.
Customer traffic
According to BeamBox, ”96% of consumers prefer a business that offers free WiFi.” That’s a huge percentage that you simply can’t ignore or deny.
Offering WiFi to customers can help you attract more people through your door. And even if they did just come for the internet at first, you’ll get a chance to win them over completely once they get a taste of your products and services.
Customer retention
Good WiFi doesn’t just get people through the door; it also keeps them coming back.
With the rise of remote work, online learning, and the booming digital content industry, everyone needs to stay connected to stay on top of their tasks, projects, and keep up with their friends, family, and favorite content.
Good internet allows you to accommodate people of all ages, giving them enough reason to stay, use more of your services and products, and tell other people about your business.
Strong customer experience
Aside from having WiFi, the quality of your internet connection also plays a huge impact on your customers’ experience with your business.
Having a stable guest network, as well as excellent products and services, shows your customers that you’re not only providing quality but also convenience.
Security
Finally, having a separate network for your guests makes sure that your main network is protected from cyber threats, data breaches, and slow connections due to network overload.
Even though it’s important to provide your guests with a strong internet connection, it’s also important to make sure that you and your staff have the bandwidth you need to keep your business up and running. Keeping your networks separated allows you to stay efficient, updated, and available through online means as well.
Advanced Tech’s IT experts can help you set up and learn more about the different tech options for your business, including having a strong guest network. We’ll help you optimize your network, hardware, and software, and learn how to keep your business safe online.
Start with a free quote from our experts here or call 866-552-9035.
